I read about these True Love Waits sweatpants in an article by Amelie Gillette, and when I heard about them again on NPR's Wait Wait... Don't Tell Me! I figured I should post them here, as well. These sweats are all over the internet! Here is a picture:
The pants are available exclusively at KMart, in what I would assume is a partnership with True Love Waits, the religious group that encourages teens to commit to remaining abstinent until marriage. Of course, the best way to do that is to let everyone know you are waiting until marriage by writing it across your ass in block letters.
I don't care if people want to wait until marriage to have sex. What bothers me about this whole thing is the commodification of the ideology, and the fact that a nationwide chain store seems to have no problem printing a religious message on sweatpants. What does this have to say about a woman's body? (I am assuming women will wear the sweats, although I suppose they are technically unisex). In my opinion, manufacturing a conservative religious message for young women to wear stamped across their asses is taking the notion of the body politic to a whole new level. What's next?